Our Mission / Vision
Our mission is to be the premier provider of loyalty solutions for the loyalty industry worldwide.
It is the vision of SOURCE to spur the evolution of the loyalty industry by introducing products, services and concepts that effectively build Help Worldwide.
Help Worldwide refers to the diverse group of competing loyalty programs that have agreed to work together under a universal Help Worldwide brand while adhering to the principle of reciprocation in order to expand their market reach and tap into new profit opportunities.
Reciprocation is a concept borrowed from the resort development industry. The introduction of time sharing strengthened the resort development industry by expanding consumer choice at resort destinations which then increased the value proposition and profits of all participating resorts. Similarly, through loyalty reciprocation, members of loyalty programs have an expanded choice of retailers where they may earn rewards, merchants have increased shopping traffic and loyalty providers are able to increase their value proposition and profitability. In essence, a consumer belonging to one loyalty provider's program can gain rewards from any merchant that is part of The Help Worldwide network.
The SOURCE vision goes beyond changing the manner in which consumers may earn rewards but extends to the way in which consumers may redeem their rewards. SOURCE's objective is to empower consumers to share their rewards and benefit humanity by supporting charitable or community based organizations.