CRM Reporting
One of the key advantages of enrolling your merchants into Help is enabling them to access valuable CRM information that will significantly improve their ability to understand and market to their customer base. CRM is derived from the collection of loyalty transaction data relating to the spending patterns and interests of each of the merchant's customers. CRM can be used by the merchant to foster customer loyalty through the individualized communication of tailored benefits and offers. Specifically, using the information from Help CRM reports, it is possible for merchants to identify, retain and reward existing profitable customers, as well as encourage specific purchasing behavior of marginal or non profitable customers.