Help Worldwide Network: The Loyalty Program for Loyalty Providers
The Help Worldwide network is based upon reciprocation, a concept borrowed from the resort development industry. The introduction of time sharing strengthened the resort development industry by expanding consumer choice at resort destinations which then increased the value proposition and profits of all participating resorts. Similarly, through loyalty reciprocation, members of loyalty programs have an expanded choice of retailers where they may earn rewards, merchants benefit from increased shopping traffic and loyalty providers are able to increase their value proposition and profitability. In essence, a consumer belonging to one loyalty provider's program can gain rewards from any merchant that is part of the Help Worldwide network.
As a loyalty provider, the benefits of this approach to your business bottom-line are significant. Upon joining Help Worldwide, overnight the number of merchants at which your members may earn rewards increases dramatically. All the merchants of any of the other loyalty providers belonging to Help Worldwide become available to your members. Obviously, this expanded merchant base should have a positive impact on member recruitment and satisfaction.
There is an additional financial benefit resulting from reciprocation. By joining Help Worldwide you will also open your merchant base to members belonging to other loyalty providers on the network. These "open network" transactions are known as "off us" exchanges as opposed to the "on us" transactions of your existing proprietary closed network. Currently you are only enjoying revenue from your "on us" transactions. By joining Help Worldwide you will immediately boost your revenue stream by gaining a portion of all "off us" exchanges resulting when members of other programs belonging to Help Worldwide shop at one of your merchants. This should result in more merchant participation as you can now offer more members to any new merchant signing on to your program. Essentially, you are able to expand your market reach while still maintaining the autonomy and unique benefits of your own branded program.